Thursday, January 10, 2008

For Love of Water: The Water Bottle Adopts Art

All of us know what beautiful art can be found on wine bottle labels - naturally, it wasn't going to be long before luxury water bottles adopted the practice of using visual images to improve sales and attract new markets. A few months ago, Fonte Sole introduced ARTE - a beautiful, clear glass, 750ml bottle featuring Lombardi mineral waters on the inside, and renderings of great Italian artists on the exterior.

The first launch of ARTE water pays respect to Leonardo da Vinci - and other artists will be showcased as the product gains in its market share. Kudos to Sole Water for not only being visionary in new art markets, but also in being good stewards to the community. In November, at a ball in Dorchester, the company donated bottles of ARTE to help raise funds for a brain tumor trust. Art consultants, art advocates, and art advisories everywhere lift our glasses in a toast!

Leonardo da Vinci was somewhat crazed when it came to water. He is reported to have fashioned himself as an architect and engineer in order to work on bridge projects and water transportation system projects - remember, the power of electricity was not yet harnessed. Leonardo studied water in all its forms, thinking about how to measure humidity, how to revitalize canals, and even how to build an unsinkable ship. He's one cool cat; credited with having said:

In rivers, the water that you touch is the last of what has passed and the first of that which comes; so with present time.