Friday, September 26, 2008

postcard marketing blitz

To reach arts entities within the mid-Atlantic region, Shauna Lee Lange Arts Advisory mailed out over 5,000 artists postcards to designers, interior decorators, galleries, museums, arts organizations, developers, residents, arts personalities, press and media, art suppliers, art critics, art consultants and many more.

It is a daunting task to develop a comprehensive marketing database, and let no one fool you, it takes considerable time. But with each name added and each contact reached, this art consultant is learning, growing, and becoming more savvy as to the interconnectedness of it all.

Many low-cost, self-publishing companies are available for artists, gallerists, and museum curators looking to make a visual statement about the work they do or upcoming events they may be involved with. There is a bit of trial and error in getting your statement to say the right thing in the right way, and we're still learning. Make no mistake about it, while we transition to electronic newsletters and emailed notices, the artist's postcard is still a standard staple for exhibitions and events.

We're very excited about the new friends we've made and if art ever dies, there's always graphic design, printing, and publishing to think about!